Some 40 investment projects were showcased during the event
Dorji Choden
The recent Investment Roadshow in India has generated strong interest from Indian investors, with significant engagement in New Delhi, Mumbai, and Bangalore.
According to officials from the Department of Industry (DoI), the event successfully showcased Bhutan’s investment potential in four key sectors: tourism and wellness, agro-based production, forest-based industries, and IT and IT-enabled services (ITES).
Organised by the DoI under the Ministry of Industry, Commerce, and Employment (MoICE), the roadshow was held in collaboration with the Bhutanese Embassy in India and the Confederation of Indian Industry (CII).
Unlike previous government-led investment events, this roadshow adopted a more strategic and targeted approach.
According to DoI, our businesses with investment projects were invited to participate, ensuring meaningful engagement with potential investors. The investors were registered through CII to attend the event.
The roadshow attracted 191 Indian investors—75 in New Delhi, 46 in Mumbai, and 70 in Bangalore—for networking and business-to-business (B2B) meetings.
Some 40 investment projects, from both the private sector and state-owned enterprises, were showcased during the event.
Participants described the event as an excellent opportunity to foster connections and explore partnerships.
Sherab Namgay from Bhutan Board Product Limited said that the roadshow helped connect the company with major e-commerce platforms, paving the way to expand market reach and visibility in India.
“Even after returning home, the momentum continues. We are receiving ongoing inquiries from potential investors interested in opportunities within Bhutan’s wood industry, and we remain actively engaged in these discussions,” he said.
Seldon, another participant, highlighted the significance of government involvement in attracting investors. “Individual efforts might not have had the same impact. The roadshow brought strong interest from Indian investors, and we have maintained consistent contact. Although financial decisions take time, the event was well-coordinated, and we are optimistic about the outcomes,” she said.
During the roadshow, Bhutanese officials introduced investors to the country’s business environment and policy incentives. The presentations were followed by B2B meetings between Bhutanese and Indian companies.
However, officials acknowledged that foreign investments are a long-term process, requiring investors to conduct due diligence, assess market potential, and secure internal approvals before making commitments. “Investment does not happen overnight. It may take one or two years for concrete results,” said a DoI official.
The DoI stated that the roadshow helped position Bhutan as an investment destination rather than just a tourism hotspot.
“Many Indian investors, particularly in Mumbai and Bangalore, were previously unaware of Bhutan’s investment potential. The event served as an introduction to Bhutan’s policies, business environment, and opportunities,” said a DoI official.
While Bhutan has previously held investment roadshows in India and Thailand, officials stressed the importance of maintaining sustained engagement with investors.
Led by MoICE Minister Namgay Dorji, the Bhutanese delegation included representatives from the Economic Development Board, private sector, state-owned enterprises, Druk Holding & Investments, and Gelephu Mindfulness City.