Unilever is set to manufacture well-known deodorant brands in Hungary. In the near future, production of Axe, Rexona, and Dove aerosol deodorants will begin in the country, according to a press release sent to the Budapest Business Journal.
The new facility will be built next to the company’s existing household chemical plant in Nyírbátor, which already produces Domestos, Flóraszept, Szavo, and OMO products.
The investment, valued at nearly EUR 50 million, will be realized with 20% support from the Hungarian government. In addition, self-financed machinery lines will represent an additional EUR 25 million. The launch of the project was announced by Minister of Foreign Affairs and Trade Péter Szijjártó, and Tamás Ács, managing director of Unilever Hungary, at the Ministry of Foreign Affairs and Trade in Budapest.
The new facility, which will create nearly 100 jobs, will house three production lines capable of producing 150 million cans of deodorant annually. Once operational, the Nyírbátor unit will become Unilever’s fourth largest capacity facility globally.
Plans indicate that 92% of the production will be exported, with products sent to markets in the Czech Republic, Romania, Poland, Slovakia, Ukraine, and Greece, alongside local distribution in Hungary. Construction began this fall, with production expected to start in the first half of 2026.
“We are proud that Unilever chose a Hungarian site for this investment. Nyírbátor was an excellent choice for several reasons: the skilled workforce, favorable location, Unilever’s existing household chemical plant, as well as the outstanding business results and significant experience gained here,” said Tamás Ács.
