Madrid, Spain – National travel operator Visit Oman and a Spanish travel tech startup, Passporter, have joined forces to boost tourism to Oman.
The partnership was announced at International Tourism and Trade Fair – Fitur 2025 – held in Madrid from January 22 to 26.
Passporter – a travel planning tool revolutionising the tourism industry by offering a community-driven platform that inspires, plans, executes and shares travel experiences – will play a key role in showcasing Oman’s beauty and diversity to a global audience.
With over 1mn followers, Passporter supports users throughout their journey, from planning to sharing experiences, making it an ideal partner for Visit Oman’s ambitious tourism goals.
With a 360° marketing approach, the campaign will feature influencers from Spain, France and Germany exploring Oman’s hidden treasures and creating inspiring content to captivate travellers worldwide.
The campaign will leverage Passporter’s extensive reach, distributing engaging content in five languages across its platforms to maximise visibility and attract a wider audience.
Targeting end consumers, with focus on travellers from Spain and other European countries, the campaign will highlight Oman’s unique cultural experiences, breathtaking landscapes, and luxurious hospitality. The aim is to increase European tourism to Oman and drive bookings for the country’s various tourism services.
Shabib al Maamari, Managing Director of Visit Oman, said, “The activation of Passporter’s destination marketing campaign is a crucial step in our strategy to establish an omnichannel framework.”
By collaborating with leading digital platforms like Passporter, Visit Oman is enhancing its digital distribution efforts, raising awareness about Oman, and inspiring travel to the country. “This integrated approach will seamlessly connect travellers with booking experiences through online travel agencies, support our local tourism providers, and strengthen Oman’s position as a preferred travel destination,” Maamari said.
Diego Rodríguez, CEO of Passporter, added, “At Passporter, we believe that inspiring travel experiences is key to driving bookings and turning a country into a must-visit destination. We are thrilled to partner with Visit Oman to showcase the captivating beauty and diverse experiences this incredible country has to offer. Our platform inspires travellers through interactive itineraries and engaging storytelling to support Visit Oman’s goal of attracting a global audience.”
