By Ramadan Al Sherbini
Cairo: Around 63 per cent of pilgrims performing Umrah, or the minor pilgrimage in Saudi Arabia, prefer shopping in Medina, according to a government survey.
Medina has emerged as a competitive economic hub in the region, said Hamam Juraied, an official with the Pilgrim Experience Programme. Speaking at an investment forum, he noted that the Prophet’s Mosque is the primary destination for pilgrims and visitors to Medina.
Launched in 2019, the Pilgrim Experience Programme aims to host 30 million pilgrims annually by 2030, with half the target already achieved, according to the Saudi newspaper Al Watan. The programme also seeks to enhance the pilgrim experience through better arrangements at the two holy mosques in Mecca and Medina.
The Prophet’s Mosque, which houses Al Rawda Al Sharifa—the tomb of Prophet Mohammed (Peace Be Upon Him)—draws many pilgrims after they perform Umrah at the Grand Mosque in Mecca, Islam’s holiest site. Visitors come to Medina to pray at the mosque and explore other Islamic landmarks in the city.
Recent figures indicate that 14.1 million people visited Medina in 2023, a 6 million increase compared to 2022. Visitor spending during this period exceeded SR49.7 billion, with average stays rising to 10 days, according to the Medina Region Development Authority.
This growth is attributed to the city’s projects, initiatives, and improved services, including accommodation, hospitality, transportation, and healthcare.
To support visitors, the Authority launched a multilingual smartphone platform earlier this year. The Medina Platform serves as a guide to the city’s landmarks, souqs, traditional crafts, and local cuisine, enhancing the overall experience for pilgrims and tourists.
Source: Gulf News
