A barbershop at the Munsu Water Park in Pyongyang (Uri Tours, Creative Commons, Flickr) North Korean beauty salons and sauna houses are increasingly rebranding themselves as premium service providers in 2026, bundling haircuts, massages, skin care treatments and laser procedures into package deals and introducing membership programs to draw well-heeled customers. A Daily NK source in South Hamgyong province said state-run beauty salons and sauna houses in Hamhung, facilities historically limited to basic haircuts and baths, have introduced a series of upscale treatments in recent months as they compete for customers. Beyond providing services tied to their original purposes, such as grooming and bathing, these facilities are now offering package deals that combine multiple treatments, along with prepaid membership options, marking an apparent shift in how they do business. Salons once focused on haircuts and styling are expanding their facilities to offer skin care, facial massages and laser treatments, while...